IHG/Crowne Plaza Run Station 

Ever been traveling and wanted to go for a run, but you didn’t know the area around the hotel? Wish you could find a healthy snack without leaving for the grocery store? That was the driving force behind the Wellness Station. One aspect of the Crowne Plaza brand is to attract the healthy traveler, so creating a destination that provided running route maps, healthy snack and beverage options, and easy towel access was a brilliant solution.

What, nothing digital to this one? Nope. It wasn’t part of the scope, wasn’t necessary, so just a portable and attractive solution.